The key role in the partnership with the company and marketing is the communication. If the communication is on spot, that leads to trust—and trust is the biggest thing in business. Today, we’re looking at Hafiz from SmartWay Energy, who has seen a massive breakthrough in their cost per install for UK installers.
Over the last 18 months, SmartWay has completed more than 700 installs from the BLC campaign alone. That exactly doubled their number compared to other companies. It’s a result that proves why you should stop obsessing over lead prices and start focusing on the actual cost per install for UK installers.
Moving From 20 to 250 Installs a Month
When SmartWay started, they had big goals, but the initial five or six months were a struggle. “The marketing was very expensive at that time because we haven’t had any experience,” Hafiz says. “We only installed an average of around 20 to 25 jobs a month.”
The turning point was shifting their focus. For many, the “cheapest” lead looks attractive, but it often leads to a high cost per install for UK installers because the quality is missing. By onboarding with BLC, SmartWay found a partner that provided high-quality leads that actually convert into real jobs on roofs.
Why CPL is a Vanity Metric
In this market, many people look at the CPL (cost per lead), but that doesn’t tell the whole story. “We don’t really bother with the CPL,” Hafiz explains. “What always matters is the cost per installs. The cost per install for UK installers with BLC is pretty low when we compare with other companies.”
Once SmartWay confirmed these results for a few months, they had the confidence to keep increasing their spending. They didn’t rush; they stayed with a specific budget and then increased it. This data-driven approach is the only way to achieve a sustainable cost per install for UK installers while scaling a large team.
The “Dead Lead” Strategy: Maximizing Your ROI
A major problem for many is not having a good setup to call leads quickly. If leads sit for a week, your cost per install for UK installers skyrockets because those leads go “dead.”
SmartWay solved this by working alongside the BLC telesales team:
- In-House Team: Focuses on the latest leads coming in immediately.
- BLC Team: Adopts the SmartWay setup to call through older leads (one to two weeks old).
- The Result: A win-win situation. “If we don’t call them, that’s just gone,” says Hafiz. “But if we call them and book them, that’s a win.” This ensures that every penny spent helps lower the overall cost per install for UK installers.
Stick With the Plans and the Budget
Hafiz’s advice to anyone on the fence is simple: Stick with the plans. “In a month’s time, you can’t really see anything in terms of marketing,” he notes. To get a true sense of your cost per install for UK installers, you need to test the campaign for at least two or three months.
By not panicking and keeping the budget consistent, SmartWay ensured they produced quality leads and kept their paperwork up to scratch for their managing agents. As Hafiz says, “Trust the professional.”
“We want to be an extension of your in-house team. We don’t just generate leads; we help you manage them. If you have the patience to stick with the budget, you’ll see a cost per install for UK installers that actually allows you to grow.” – Brad Clark
The Final Verdict: Quality Over Profit
Whether the government is launching a new scheme or focusing on energy-efficient measures, the main target has to be quality. Hafiz wouldn’t hesitate to recommend BLC to any newcomer.
“I have a lot of different installer companies who are working with BLC. They really have always positives about the BLC in terms of low cost and good quality leads.”
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