Scaling to 50 Installs a Month: The Jones & Baker Success Story
Scaling a Solar Business requires more than just technical skill; it requires a lead generation engine that actually converts. Ryan Jones, Director at Jones & Baker, recently shared how his company moved from struggling with raw data to managing a pipeline of 52 projects ready for survey.
After months of frustration with companies that only provided “lead lists,” Jones & Baker partnered with BLC Promotions. The result? A massive jump in volume and a trajectory toward 50 installs every single month.
1. The Problem with “Lead Lists”
Before Scaling a Solar Business effectively, Ryan’s team faced a common bottleneck: volume without quality.
“We had two companies before you. You got lists of properties, which didn’t go anywhere. You are wasting time.” — Ryan Jones.
Raw data is a trap. If your office staff is spending 80% of their day cold-calling numbers that don’t answer or don’t qualify, you aren’t an installer, you’re a call centre.
2. The Lead Qualifying Edge
What changed the game for Jones & Baker was our internal vetting process. Our office staff calls and self-qualifies every lead before it ever touches Ryan’s desk.
- Pre-Qualification: We ensure they hit the criteria (ECO4 or Solar PV) so the surveyors aren’t walking into dead-ends.
- Schedule Management: Our team doesn’t just book jobs; they manage the diary, even calling customers to reschedule when surveyors are running behind.
Jones & Baker: The Growth Numbers
In just the last few months of the new campaign, the numbers speak for themselves. This is what Scaling a Solar Business looks like in practice:
| Metric | Status |
| Ready for Survey | 52 Projects |
| Recent Installs | 50 (Last 2 Months) |
| Booked Installs | 9 Projects |
| Monthly Target | 50 Jobs / Month |
3. Moving from Subcontractor to Director
Ryan’s journey involved moving away from relying on other installers for work. To own your growth, you have to own your leads. By having a consistent flow of 30+ installs (scaling to 50), Jones & Baker has taken full control of their pipeline across both the ECO4 scheme and residential solar.
4. Scalability Without the Labor Headache
Scaling usually means hiring a massive admin team to handle the phone lines. By outsourcing the qualification and booking to BLC, Jones & Baker saved on the “labor side,” allowing them to focus on what they do best: high-quality surveys and installs.
Key Takeaways for Installers
- Volume is Vanity, Qualification is Sanity: Don’t chase 100 leads if 90 are junk.
- Trust the Process: Ryan was skeptical after being burned by two other agencies. The difference was the “human touch” in our vetting.
- May is for 50: Set clear, data-driven targets for your team to hit.
- See our Solar Lead Case Studies
- How our Pre-Qualification Team Works
“If you’re still buying ‘lead lists’ in 2026, you might as well be throwing your marketing budget into a skip. Ryan Jones is living proof that the only way to hit 50 installs a month is to stop acting like a telemarketer.
Most of you are out there ‘wasting time’ (Ryan’s words, not mine) on raw data that shouldn’t even be on your screen. Jones & Baker scaled because they realized that their time is worth more than £20 an hour. They let us handle the qualification, the rescheduling, and the ‘Information Desk’ nonsense so they could focus on the £15k installs. If you’re skeptical because you’ve been burned by generic agencies before, take Ryan’s advice: ‘Give it a go.’ Stop playing small and start building a pipeline that actually closes.” – Brad Clark
Ready to hit 50 installs a month like Ryan? Book a Strategy Call with BLC Promotions Today